Big data

Big data has now become an essential part of the analytic landscape (research analysis, predictive analysis, etc.) in fields as diverse as healthcare, finance, social media, risk management, and customer profiling . Yet many companies, despite big data's growing importance, cannot guarantee the quality of this data; surveys indicate that more than 50% of IT leaders doubt the validity of their own data. Improving big data quality is now imperative if companies expect to derive authoritative and profitable results from their data

Profound testing solution for Big Data & Data Analytics strategy covers not only big data testing but also data security, test data maintenance and IT compliance as well.Profound is a partner that not just understands your business, but can also use its technical expertise to ease your digital transformation journey and to adapt to the shift from traditional approaches to unconventional, agile methods.

Today's applications are generating more and more data all the time. And this data is being generated faster. Use the products and services on Google Cloud Platform to help you collect, ingest, and analyze your data. With Google Cloud Platform, you can take advantage of Google's scale and speed to quickly and cost effectively use your data to benefit your application.

At Profound we’re committed to helping our customers find new opportunities and deep insight from the mountains of data generated by processes (e.g. machines, social networks, and smart devices) embedded in daily life.

Gartner defines Big Data as “Information Assets with high volume, high velocity, and/or high variety that require new forms of storage and processing to enable enhanced decision making, insight discovery and process optimization.”Big Data attracts great interest across organizations and industries because of its potential to use information from the past and present to predict the future and prescribe actions for desired outcomes. But Big Data alone can’t achieve these things, just having the data isn’t enough. This is where Big Data Analytics enters the discussion.

Data is the most valuable currency in the idea economy, where ideas that hit the market the fastest—win. Big data done right extracts value immediately to make customers happy, inform big decisions quickly, and find the waste and risk that should be eliminated first. When big data becomes business practice, the experiment ends and the experience wins. The data-driven organization best accomplishes continuous improvement and is most capable of planning for success with predictive power.

benefits of big data quality

  • Get a 360-Degree View of Your Customer. Ensure that analytics, visualizations, and reports are based on current and clean contact data such as address and identity data. Plus, add additional relevant data and deliver knowledge bases that will help with analytics for a specific customer.
  • Monetize Data. Sell enriched and de-identified data sets to external marketing customers. Accurate address and geocoding data, for example, are ideal for targeted, geographical marketing.